Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You should never send messages to your customers without a good reason. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Past mobile marketing campaigns have been failures because random texts were sent to customers. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Never randomly message your customers. If you contact your customers, make sure you are contacting them with a purpose. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers are looking to get information, not some funny texts they expect to get from a friend.
Enlist the help of your friends and family to help with your mobile marketing campaign. If you need unbiased opinions, you can hire testers.
Successful standalone mobile platforms need a home base. Your campaign is about getting people to your home base or bringing them back to it. Don’t base your whole approach on the use of a mobile platform.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. You’ll risk annoying customers with this practice, even people who already like your products or services.
For maximum impact, you should encourage your ads to go viral. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
